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Naming, brand identity and marketing communications for Forbury Place – the pre-eminent business destination in the South East. The logo and bran… Read More
Naming, brand identity and marketing communications for Forbury Place – the pre-eminent business destination in the South East. The logo and brand identity reflects the distinctive architectural feature of the two buildings – the diagonal structural ‘diagrid’. Architects Aukett Fitzroy Roninson’s vision for the development is based on creating facades for the buildings which appears different when viewed from all directions. The marketing concept ‘however you view it’ communicates this vision along with the business and lifestyle benefits. Read Less
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Designed at Blast (blast.co.uk)