McLovin Clothing - Branding and Advertising
As Social Media & Advertising Manager I had the incredibly unique of directing a local clothing boutique’s who had very little financial or marketing strategy experience. I jumped at the opportunity to establish their unique brand positioning and social media strategies. I learned and adapted our media strategies using both organic search engine optimization as well as SEM tactics. Reestablishing an Old Market boutique's marketing material greatly prepared me for future my marketing projects and passions.
McLovin Clothing - Redesigned McLovin Branding
I took charge in redesigning the comprehensive logos and branding to give it a bolder, more elegant message.
McLovin Clothing - The Queen's Castle Redesigned Branding
I also helped create a separate brand positioning strategy for our exciting, new men's lingerie boutique - The Queen's Castle
McLovin Clothing - Last Call Before Fall Campaign Ad
Once I was able to budget for an end of season sales weekend, I composed designs and messaging that effectively increased our weekend foot traffic by 35% and sales by over 54%.
McLovin Clothing - Omaha Fashion Week 2019 - Photoshoot Cutout
Part of preparing for Omaha Fashion Week included creating event-based advertising and content. This cutout design made for some fantastically fun photoshoots with fashion week guests.
