Indicius Branding

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The challenge
Ditching the pixels, becoming humans.
Indicius' website, 5 years after its creation, was still cool and functional, but as a company it wasn’t reflecting the internal journey we had recently done in reshaping our services, mission, manifesto & goals. It wasn’t showing the real us. But just thinking about a website refresh was hard, because we also had some issues with our branding, which wasn’t allowing us to scale. We made the decision, as a team, to rebrand Indicius, and together we began a collaborative adventure into ourselves to create a people-first brand.

The solution

A year-long collaborative in-house exploration

The first step was research, of course! We did everything we could to deeply understand who we were and what people thought about us. Interviewing clients and partners helped us rediscover our value proposition and gather important insight that later, combined with our vision and goals, was able to help us define the Indicius brand DNA and its tone of voice.

The ideation stage was about exploration, and yes we explored, a lot… A quick session of benchmarking and Lightning Demos of well-implemented branding was followed by many tests of typographies and color palettes.

We played with the logo until one day we found the perfect shape that represents the old and the new Indicius--a glorious day for the team. When we were able to polish all the exploration into two paths, we showed it to the rest of the team and gathered the feedback we were looking for to close this brand out.

The results

Rebranded for the long term

This hard look in the mirror helped us become more human and got us to the starting point of something bigger. The system has unexplored adventures and we love to see how, not only designers, but also the commercial team and project managers are playing, discovering and creating new stuff. So, this is just the beginning. We are ready to start designing a more human-centered world. Together.