OSU - Athletics
Oregon State Athletics has had a great run of success in the last decade. That success brought more supporters, but it also puts them in a precarious position of maintaining success to keep their supporters. We created a positioning statement to guide creative, and then developed this piece to set the tone. We wanted to help them reach a new audience, and paint the picture that athletics is an important part of a broader university vision.
Oregon State Athletics has had a great run of success in the last decade. That success brought more supporters, but it also puts them in a precarious position of maintaining success to keep their supporters. We created a positioning statement to guide creative, and then developed this piece to set the tone. We wanted to help them reach a new audience, and paint the picture that athletics is an important part of a broader university vision.
