Tourism Osetia*
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...is a little family business that brought unforgettable emotions and impressions to more than 1600 people. Guided by the love of nature, profound knowledge of history and North Ossetian folklore the company sets up mountain hikes and camping, which helps people find joy, balance and harmony.
Those are the values I wanted to put into the design when they (company) approached me to refresh their visual concept. I developed a new logo which shows a modern approach and keeps authenticity in graphic elements. It is a composite logo, which makes it flexible allowing to use adaptive logo forms for different social networks. Color palette consists of rich, saturated colors witch akin to those in mountain forests.
The colors are supplemented with bronze texture being a major cultural heritage in Ossetian history.
A symbol of the Sun as a graphic element is not the only symbol. There are many more archetypes which include a Gold Deer, Horse and some heroes of the Epos of Narts. These various archetypes have become the elements of identity and methods of promotion as stickers and postcards.
*The one letter S is not a mistake.
