On 5th February 2014 Sky News celebrated it's 25th year of broadcasting. To celebrate this milestone the channel has pushed for a small self promotion in the form of commemorative prints and on-screen promos.
The design is focused around the important figure 25 and using it as a timeline for a look back on the big stories coverd by the channel over those years - picking one for each year.
Exploring alternate typefaces from our own to add a touch of elegance. Eventually settled on Kannada.
Initial poster / promo endboard composition. The offset text was eventually over ruled and aligned
The on-air promo campaign consisted of three variations featuring all the main correspondents, reporters and presenters. As the message was that of gratitude the end board reflected that of the channel branding instead of the retrospective look back on the stories covered.
Promo set dressing
Initial promo end board concept
On-air promo Version 01. Directed and edited by Sophie Empringham
