Magrudy's Bookstore
A series of t-shirts were designed as part of a larger corporate campaign to establish Magrudy's bookstore as the leading purveyor of literature in the region.
Launched to coincide with the International Literature Festival, of which Magrudy's was a
co-sponsor, they were a fun way to surprise and draw attention to the brand.
co-sponsor, they were a fun way to surprise and draw attention to the brand.
The t-shirts further reinforced the corporate mission of encouraging people to read.
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