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                                                           RED TAPE

Jacob’s Law

Users prefer your site to be designed the way other sites they use are designed.

This law was defined by the director of the Nielsen Norman Group, Jakob Nielsen, who insists you design for familiarity.

Since the best designs are user-centric, it helps to leverage prevailing mental models or to create designs that meet users’ expectations. For instance, users expect to find the ‘shopping bag’ on an ecommerce site in the navigation bar.

Fitts’s Law

Make sure the target action is always easily accessible to the user—both in terms of the distance the user has to travel and the target’s size.

According to this design law by psychologist Paul Fitts, a design’s usability increases by making sure the interactive element is:

·         Large enough for users to select it easily

·         Separate from other elements in the interface (larger in size and differently colored, for instance)

·         Clickable anywhere so it’s easy to carry out the action and

·         Within a users’ reach so they have to do minimal work

Law of Uniform Connectedness

Visually connected elements are perceived as more related than elements with no connection

Ask for limited information. This means you ask for only what’s important to encourage folks to take action. After all, filling in a long form to get access to a product or service is repelling.

While in the case of netflix , only E-mail id is asked for registeration which is more convenient for users 

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