Jewelry Designer helping companies deliver designs matching their audience.
Listen, absorb, research, think, ideate, iterate, deliver and support Sales & Marketing.
Taste and experimentation turn each creation into an unedited example of style and innovation that soon catches the attention of the jewelry world, placing the brand among renowned jewelers.
Throughout ideation sessions, a valuable exercise is to express ideas and potential solutions in the rough sketches.
Drawing is not about representation but about thinking.
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Creating innovative setting
Originally designed to remount an old engagement ring to refresh. Soon it became one of the most important ring style trend and won JCK jeweler's Choice Award as The Best Engagement Ring Design in 2016
AMAVIDA
Classic engagement ring with a twist.
From the top they look very simple and classic. But there are impeccable details hidden. Special heads are designed for each mountings accordingly in order to make them much more competitive. Ever completed bridal collection can be highly organized and planned with productive in mind. The signature heads can be even mix and match. It's one of the greatest success in bridal market and increased the sales and value.
Starlight Ring
The process and Behind of the creation:
Idea sketch, technical drawing, CAD & sample reviewing, repairing and photographing.
High Jewelry
Sketches of the different views and Stone break down to meet the required price point
HIGH JEWELRY and The Art of the Gouache
Grecian / Roman style Necklace
With full of motivation from my vacation to Greece where I was in love with the culture and architecture, I was able to turn the inspirations into wearable jewelry. Quickly it made in the cover of magazine without any promotion and increased sales and lead new line.
Mediterranean collection
Detailed workmanship beloved by many clients and celebrities. Raised the brand position to another level higher and increase sales by adding many attractive styles in different price and size variations.
CASE STUDY : Silver Boutique
Introducing silver style for the first time for the company due to the recession and it helped not only surviving the economy but contributed the record breaking sales increment regardless the recession in 2009 while many jewelry business has to closed at that moment.
Because things are so gloomy, what’s the little treat?” Affordable, high demand. The silver collect had to stay and continued to grow each year and revolved to be more younger and contemporary.
Vintage style Charm bracelet
Emotional value is the reason to wear jewelry for most of people.
Going through memories and pieces, we picked up elements that are collectible. I've created displaying kits and cases that goes with these special charm bracelets. Some parts are actually moving by smart mechanic.
Ring Jacket
As an important design process, I first analyzed the recent sales of the rings in order to get the best spacing size for each part. So they actually work for the styles we've been selling. These ring jackets can be worn with any type of rings or without the center, perfectly beautiful alone.
Design Collaborations
Working directly with each client, founders, celebrities, the management from all different markets, I have collaborated and created collections for them including Fragments, Bette Midler, CHER, Elton John, Celine Dion, The Breast Cancer, Miami Heat basketball team, Seven starts Caesars royalty program, Mel B foundation, etc.
JCK Jeweler's CHOICE AWARDS
I was awarded every year in most categories since joined the competition in 2009
Custom Order
Assignment : The client would like to reset her heritage necklace to contemporary piece to wear at her family wedding. She wanted these two pear shape diamonds pop and have glamorous style. She also wants to reuse all the rest of the stones.
Process : I gave few rough sketches based on her taste. After carefully selected it required lots of samplings. I was focused on the movement and curvature and the length of the necklace since the pear drops had to be visible in any type of the dress she would wear.
One of a kind ring sketches for bespoken jewellery
Early Work
My early work back in Korea where I practiced lots of training, dealing with big Collaborations with DeBeers (Now DTC), Miss Korea beauty pageant, and talked about history of jewelry and inspiring people such as Duchess of Windsor with my design supervisor ( also my mentor!) all day and create lots of innovative designs.
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Design Miss Korea Crown Since 2000
Golden Dew sponsored for the Miss Korea Beauty Pageant starting in 2000. I took the concept from the Imperial crown of the Korean SinRa Empire which is the most beautiful crown in the history. Each part of it has story and meaning. I incorporated with the entire shape with millennium 2000 and made it more feminine since it was for a king. I received rave reviews and attention that helped the brand to be known original and the leader of true fine jeweler.
Featured in the News Paper & Magazines
Design Thinking Process
Design Awards
Keeping on creating..
