Florasis Valentines Day 2022
Florasis is a cosmetic brand dedicated to the craftsmanship and wisdom in traditional Chinese beauty rituals.
This valentine’s day campaign is inspired by the love story of Zhinu and Niulang.
Their love is forbidden according to the order of the heaven and they live separated by an uncrossable river. However, their devoted love won the sympathy of the magpies who gather and form a "bird bridge" across the river on the seventh day of the seventh lunar month each year, for the couple to reunite on that day. The curve of paper becomes symbolic for the bridge that brings the lovers together; it flies around the products like a flock of magpies holding the products suspended in the air.
Traditional imagery from the love story is cut into the paper curve.
Set Designer – Layla May Arthur
Photographer – Thomas Aangeenbrug
