Studio10 | Hair salon brand identity

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Client

Studio10 Parrucchieri

Project

Branding & Social Media

Brief

Studio10 Parrucchieri is a hair salon based in Treviso, Italy, that offers a more boutique service for its clients paying special

attention to the health of their hair. The salon uses and sells hair care products from a sustainable and Made in Italy brand which offers a variety of treatments suited for every hair type and scalp.

The salon needed a visual image that was elegant but at the same time could express a breath of fresh air and youth in order to differentiate from the past management, as the girls who are now owning the business where once employees.

Solution

We opted for a simple color palette with tones of pink and teal which perfectly represent the freshness and elegance of the salon, as also the souls of the new owners. The serif typeface adds extra luxury while the choice of using a recycled paper for the printed products gives texture and reminds of the sustainability of the haircare products.