Beautyful | Powerful identity & labels

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Brand Identity and Labels for BeautyFul & PowerFul dietary supplements

/2019/

The task that I faced on this project was to create the core visual assets for two naturally derived dietary supplement brands, BeautyFul(TM) and PowerFul(TM) while respecting each brand's unique identity and maintaining a soft connection link as part of the Bandari Group(TM) portfolio.

The main challenge was to create a visual brand ecosystem that showcased each brand's unique qualities while also maintaining a cohesive look. Both brands follow three principles: In science we trust, Holistic approach, Natural over artificial. The main brand goal is to make well-being accessible to everyone by reducing cost and complexity for consumers.

"We help people to live their best life, feeling & looking their best"

I delivered signature typography logos for each brand that are easy to read, simple, and unique. I also created product labels that should be minimalistic and modern with a clean apothecary look & feel, but creative in subtle way to make each brand's label stand out.

BeautyFul (TM)

It's an all-in-one dietetary supplement that enhances women's health and beauty for those who are tired of corrective and evanescent methods in their quest for beauty and well-being. The brand is characterized as positive, sophisticated, feminine, self-assured, authentic, and good-natured. It should reflect the concept of raw beauty, be clean, stylish, refined, and silky.

PowerFul (TM)

It is a mood- and energy-boosting everyday enhancer for men that supports their natural testosterone and increases energy levels for those who are looking for a confidence boost that makes them feel in control of any situation. The brand is characterized as cool-confident, accomplished, spontaneous, energetic, and well-informed, with a neat, suave, balanced, curated, and genuine look.