Location
Egypt
Role
Brand Identity Designer
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Case
It is a brand specialized in the manufacture of women's clothing. The brand's headquarters is in Egypt, Alexandria. The goal of the brand is to create a difference in the Egyptian market because most of the clothing brands only sell clothes, but Dantel is interested in manufacturing clothes with modern designs and an Egyptian character
Solution
The main goal of the brand identity was to transfer the status of the brand to a larger size, but the brand wanted to target people of the high-end category, so choosing the white and black color was the most appropriate solution and also to reflect the luxury of the brand and this is the goal that was resolved. As for the logo, most of the clothing brands in Egypt The logos are always designed in a traditional way and also has many details, and the goal of designing the dantel logo was to stay away from that style and make a distinctive logo in order to fit with the luxury of the brand
Dantel Project has been featured on World Brand Design
