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Epson has been helping people communicate for more than 100 years, but its current line of packaging fails to represent this. Enter "Tell Your St… Read More
Epson has been helping people communicate for more than 100 years, but its current line of packaging fails to represent this. Enter "Tell Your Story", a new corporate vision from Epson. By literally showing the many ways humans have communicated throughout history, then weaving them together to create a physical bond/link between each one, the consumer is immediately presented with Epson's core philosophy. Epson's core product in the US is paper, but the current packaging fails to represent what people actually use the paper for: to communicate. To emphasize the link that Epson has with communication I gathered images from past and present history that represent all the forms of human communication. I then printed them on strips of paper and physically weaved them together to create a quilt like pattern. Once this quilt was made, I then created a die-line for the 8.5" x 11" paper box and turned the quilt into the box. Read Less
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Epson has been helping people communicate for more than 100 years, but its current line of packaging fails to represent this. Enter "Tell Your Story", a new corporate vision from Epson. By literally showing the many ways humans have communicated throughout history, then weaving them together to create a physical bond/link between each one, the consumer is immediately presented with Epson's core philosophy.
 
Epson's core product in the US is paper, but the current packaging fails to represent what people actually use the paper for: to communicate. To emphasize the link that Epson has with communication I gathered images from past and present history that represent all the forms of human communication. I then printed them on strips of paper and physically weaved them together to create a quilt like pattern. Once this quilt was made, I then created a die-line for the 8.5" x 11" paper box and turned the quilt into the box.