The new Atari philosophy brings the gamer out of the basement and into an environment where social connection is emphasized over individual play. As soon as you arrive we alleviate all of the misconceptions about what gaming used to stand for and develop a new way to socialize and connect with those around you.
Atari founded in 1972, was once a very well known video game/console manufacturer. With sales taking a huge drop in the early 90's, Atari needed a way to connect with the audience it once had and attract new ones. Enter the Atari Entertainment Center. The development of this central gaming and socializing environment focuses on the interaction of people over stand alone gaming. Visitors can interact via smart phone, data chip kiosks and even play the original Atari games. When a more personal touch is needed, visitors can dine in several family restaurants or adults can stay late and socialize at one of the many bars throughout the center. The entire project is contained in a branding refresh book that will be distributed to current and future investors.