Absolute Vodka is the worlds leader in flavored vodka. To take this a step further Absolute introduces Absolute Fresh, a new line of home air-fresheners scented with the same scents as their fine spirits.
This product brochure showcases the absurdity of vodka scented air fresheners. By placing the low end air freshener next to high end furniture a visual commentary is made. The contrast is that someone who buys a forty thousand dollar B&B Italia couch will never think of using a vodka scented air freshener, but since the product is presented in such a clean way it seems almost natural plugged in next to it.