Ease is a local digital health startup focused on making access to sensitive health services such as birth control, emergency contraception and sexual health consultations more convenient, affordable and discreet. (Vulcan, 2020)
For their first ever product launch, Ease Healthcare wanted a series of vibrant and modern visuals. As part of their brief, Ease Healthcare requested for 2 types of visuals:
[1] A plain and minimalistic set featuring tiled backdrops
[2] Lifestyle visuals to showcase the products in different settings
Pre-production for this project was largely focused on prop sourcing and set planning as the entire shoot featured a total of 6 sets. The sets This projective designed included a gym setting, a kitchen setting, a bedroom setting, and more.
The final deliverables included static visuals as well as stop motion GIFs.
Objective
To create assets for their upcoming product launch
Published
On the brand's social media page and website
Credit
Concept & Art Direction: This Projective
