PUMA commissioned me to create illustrations showcasing their new collection PUMA Cali. The collection was a nod to the sisterhood, a celebration of femininity and girl power. The intention behind the project was to feel joyful, empowered, colour and feminine energy wearing Puma Cali shoes. The project helped PUMA to be seen on social media - focusing on a very diverse creative women community.
Thanks for the great production and art direction to teal.
