Starting with the logo. The play was abound a child (James) with autism, who had recently lost their mum. I wanted to reflect the sense of naïveté with a simple, stark depiction of the world without your mum. James could always be found with a notebook, writing or drawing something. The cloud represents James' interest in the weather as a means of understanding the world, as well as the 'dark cloud of death' hanging over him.

Once I had the logo, I developed a poster and a flyer. I kept to a simple colour scheme that evoked a sadness, and a connection to the sea. The shades of green and blue echo the theatre companies logo. I wanted the outlines to be rough, not perfect, but very human. At times they disappear completely, at others they are bold, but not exact. There is a quaint chaos to the design, as there is to a grieving world.

It was very important that the text used in the reviews did not seem too formal. We wanted something friendly that people would recognise. With the idea of getting real people into the theatre, we didn't want the reviews to seem grand and institutional. We didn't want the reviews to seem like they were coming from an 'arty', 'theatre' crowd, but from normal people with normal emotions and experiences.