Askew IT approached me after seeing my Altrincham FC work and asked if I could help to create some buzz around their company. They explained how despite being a small start up buisness, they had years of experience working in the industry. They believe they knew what worked and didnt worked and they were the ones who could put it right. Askew IT explain they liked campaigns that have sly digs at competitors whilst promoting the brand.

To me this screamed POLITICS. I set about looking at famous political adverts and developed this copy. The original advert read 'Labour isnt working. Britians better off with the Conservatives. We did discuss future ideas area replacing the word Laptop with a competitors name.