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About

About

Logo design for Island Rock Gym. The West Sound's premier indoor rock climbing gym.
Published:
Island Rock Gym Brand Development
 
Riverbed Design developed the brand for the Island Rock Gym, a new rock climbing gym located on Bainbridge Island. Now the West Sound's premier indoor rock climbing gym.
 
- Brand Positioning
- Key Messaging
- Logo Design
 
After going through a strategic branding process we developed key messaging, values and these five attributes.

Fun
Welcoming
Awareness
Community
Safe
 
First phase of the logo development
 
Really fun concept, but turns out the configuration of the anchor is not very safe.
Second Phase Logo Development
This is the concept we moved forward with. It covers everything the client was looking for. An added plus are the organic shapes of the logo are directly taken from the walls in the gym.
Final Logo