In 2014, the Miami HEAT introduced the Name Collection, a special jersey that replaced the players' last names with their chosen nicknames. I was tasked with creating a microsite that sat in front of HEAT.com, introducing the Name Collection Jerseys to our fans.

 

The site includes original artwork produced by Senior Designer Manny Fabian and Web development by Portland agency EIGHTDAY. My role was Creative Director and Copywriter and I edited the passive video at the top of the site. 

 

The following are screen shots from each version of the responsive site.

 

To visit the site live, go to: http://miamiheatnamecollection.com