MODERN DESIGN, FOR YOUR FEET
The US manufacturers of Goodhew lifestyle socks and Sockwell graduated compression socks have been steadily growing. They turned to Widgets & Stone and 26 Tools for help with brand communications needs, and specifically for a redesign of their two product web sites. As 26 Tools worked to develop delightful and informative brand messaging, Widgets & Stone worked to develop a library of lifestyle photography and new design styles.
The US manufacturers of Goodhew lifestyle socks and Sockwell graduated compression socks have been steadily growing. They turned to Widgets & Stone and 26 Tools for help with brand communications needs, and specifically for a redesign of their two product web sites. As 26 Tools worked to develop delightful and informative brand messaging, Widgets & Stone worked to develop a library of lifestyle photography and new design styles.
Earlier versions of the web sites tended to be heavy on information and light on product imagery.
Widgets & Stone worked with Dotson Studios to create new photography that captured the lifestyle spirit of the brand and showed the product in use.
Then the team developed a clean web design that shows off the wonderful socks and the great lifestyle photography. Web site information was consolidated and the navigation was simplified.
Creative Direction: Paul Rustand; Design Direction: Mandy Meredith; Brand Messaging Strategy & Writing: Caleb Ludwick, 26 Tools; Design: Ben Dicks, Amy Trumbull; Photography: Dotson Studios.
