Microsite for the Folk Couture exhibition at the American Folk Art Museum in New York City.
The exhibition showcases ensembles created by 13 established and emerging designers, inspired by the museum's collection. As it felt like a natural platform for fashion, the site was published on Tumblr to broaden the audience and encourage social sharing. The designers shared their process shots, behind-the-scenes moments, finished ensembles, inspirations and bios that resulted in rich content. Designed at Brooklyn United