Sisu Data
Sisu is a data platform and tool helping organisations with smart decision-making. Pairing automated analytics with cloud scale, people are able to discover trends and metrics more efficiently and effectively to make the best possible decisions for their business.
Sisu engaged Kallan & Co to help evolve the story of their incredible product to stand apart in an increasingly crowded market and capture their ambitious future growth plans. Working closely with the Sisu Team and Kallan’s global network across three continents, we worked on the brand experience from strategy to expression and implementation.
Sisu engaged Kallan & Co to help evolve the story of their incredible product to stand apart in an increasingly crowded market and capture their ambitious future growth plans. Working closely with the Sisu Team and Kallan’s global network across three continents, we worked on the brand experience from strategy to expression and implementation.
www.sisudata.com
Data-driven decision-making
Using the strategic platform including a new company mission, customer experience and personality as a jumping off point — we began rapidly and iteratively prototyping the future brand. We landed on a creative concept that leans into the exciting and relentless power of Sisu’s seamless systemization of data for their customers.
A play on the healthy creative tension between micro and macro, breadth and depth, global and local. This crucial interplay between the fine details and the big picture plays on Sisu’s core strength as a product and cuts to the heart of their mission as a company helping businesses around the world make the best possible decisions through data.
A data inspired brand system
To instil this concept into the DNA of the brand and its behaviours, we created a ‘Fractal Brand System’. This operates from the underlying grid system and pixel patterns to the layering of abstract and human imagery, producing crisp executions that celebrate windows of intriguing insights and mosaics of data.
Paired with a bold electric colour palette, we built a modular brand system that enables Sisu to scale and adapt as they grow and connect with an expanding customer and employee base. Taking a fresh and impactful approach to a safe category, we have helped propel Sisu in their journey to exceed expectations and stand proudly as a pioneer of the data industry.
Paired with a bold electric colour palette, we built a modular brand system that enables Sisu to scale and adapt as they grow and connect with an expanding customer and employee base. Taking a fresh and impactful approach to a safe category, we have helped propel Sisu in their journey to exceed expectations and stand proudly as a pioneer of the data industry.
