CELENTANO PICKUPS
VISUAL IDENTITY + WEB DEVELOPMENT
www.celentanopickups.com
Celentano pickups is a small company working in the music business by selling handmade electric guitar's pickup.
The project was focused on composing an identity that transmitted the research based, vintage but contemporary and dynamic values expressed as pillars of the company.
The creative development of the entire visual system take place considering a PRINT to DIGITAL transition. Planning nowadays of opening sales to the international market, the company needs to change it's way of talking to customers, by affirming their presence on the web, integrating a communication strategy with the introduction of motion elements, boosting the website development, and increasing social media presence.
The design was conceived through emphasis on the brand's core values and company's experties, evoking a 25 years experience, research, scientific tests, a vintage deep rock soul, a no-compromises politic on quality.
Final design is obtained thanks to the research for an open system of elements as fonts, colors, and illustrations that are combined toghether to sustain a contemporary disruptive dynamic personality.
The identity was developed on the conceptualization of the terms that make up the personality traits of the company.
By the inspection of this microenvironment, I’ve identified a language including symbols, signs, notes, abstraction, research, craftsmanship, mechanical and chemical processes, high defined property leading to uniques sound experience, traduced into formal representation.
Through design and conceptualization, objects and illustrations libraries were designed giving a system of elements applicable to the multiple ways of creating visual content. Bold shaped fonts, calibrated with monospaced typed and extended type to express
the powerful vintage inspired work path of the project. A visual key is also given by the choice of a minimal palette of colors.
