Livery design is fun and challenging. The balance of appealing to the sponsors, the race team and the driver all comes into play. We needed to design a car that is true to the brand while being visually striking while moving at 230 mph. Collaborating with the people at William Rast, Bryan Herta Autosport and Driver Dan Wheldon led us to one of the most noticable cars that ran in the 100th Anniversary of Indianapolis 500. The winning car, sponsored by William Rast, is now in the IMS Museum. The racing world misses you Dan Wheldon.
William Rast Concept Layout of Car Design
In The Paint Shop
Dan Wheldon on his way to winning his second Indy 500
Driver Suit Design
Dan Wheldon Sporting The William Rast Suit
