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Eurofighter Jagdflugzeug GmbH based in Munich, Germany approached Cyber-Duck in September 2013 to spearhead the revamp of their old website by mo… Read More
Eurofighter Jagdflugzeug GmbH based in Munich, Germany approached Cyber-Duck in September 2013 to spearhead the revamp of their old website by modernising the information architecture and content so it works perfectly on multiple computing devices including PCs, tablets and smartphones. This was done using responsive web design techniques. In order to deliver a website that ‘adapts’ to different screen sizes and feature enhances, Cyber-Duck opted to use our own RWD framework developed in house called Hoisin. The framework ensures that the content, navigation, multimedia and graphics are optimised for all users using a modern browsing device. As part of the build, Cyber-Duck utilised its ISO accredited user centred design (UCD) process (ISO 9241-210:2010). Part of the UCD process entailed stakeholder and personas research as well as data analysis so the team had informed insights before any design commenced. Based on this research, the information architecture was redefined so it suits the different website audiences. The typography on the website is responsive so the font size, leading and line height changes depending on the device. Besides refining the copywriting to ensure it is more concise and reads better, Cyber-Duck also designed a compelling new art direction and infographics to easily communicate key statistics about the aircraft to key users. The RWD, typography, new copywriting and new information architecture immediately enhances the user experience of the website, ensuring that all key audiences are well catered for, encouraging visitors to explore and find out more about the world’s leading swing-role fighter jet. Read Less
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