Wild Side Flowers presents an inspiring challenge to merge nature-inspired aesthetics with a commitment to environmental impact. Based in the UK, the brand aims to bring the wild into homes and gardens by offering seasonally themed seed mixtures that support bee and insect survival. 

The challenge was to visually express the brand as an authentic, nature-loving entity deeply committed to the environment. It meant creating designs that felt organic and unprocessed, echoing the raw beauty of the wild.

My focus was on using a color palette inspired by nature – greens and beiges reflecting meadow tones. The chamomile flower took center stage in the logo, chosen for its simplicity and everyday familiarity. The aim was to make the brand appear approachable and genuine, not just another floral venture.

- Developed an authentic brand identity reflecting deep environmental commitment.

- Positioned Wild Side Flowers as a symbol of sustainability.

- Crafted a cohesive visual narrative beyond aesthetics.

- Created a memorable and relatable brand identity.