Banners designed/ art directed by me when I headed Myntra's design team. Our team was responsible for all concepts, photography, designs and copy on the home page. Conceptual copy is also written by me.
Myntra is the top e-commerce fashion brand in India, with a portfolio that includes about 1,50,000 products of over 1000 brands, with a distribution area of around 9000 pincodes in India. My team was tasked with improving the customer experience on the app – purely through UI and graphic design.
Each banner needed to tell a story, and the voice needed to be casual, bright, with a tongue-in-cheek wit that would live up to Myntra's vision for a more fashion-aware India.
I created these banners to showcase that. I kept the voice casual, conversational and the look inviting, but clean.
