A fantastic business to work on, eBay offered a lot of scope for good creative work. Also, the nature of the business is such that you have to stay on top of the business. The following TV commercials were done when online shopping was starting to get competitive.
The task was to communicate that shopping on eBay is a lot cheaper than shopping in stores.
So we came up with one simple positioning - Before you shop, just check on eBay.
The task was to communicate that shopping on eBay is a lot cheaper than shopping in stores.
So we came up with one simple positioning - Before you shop, just check on eBay.
