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As a barbershop which adopted the ‘All are Welcome’ motto, Good Fortune wanted to break the existing ideals that barbershops were for men only, and create a space that was accepting to people from all walks of life. Being involved in the LGBTQ2S community, Good Fortune is a host to events and frequently holds fundraisers for their community. 
It was important that the brand represented the ideals of the shop and communicated a safe and accepting space for all.