Sofia Mateus's profile

Teletex / Branding



Logo Design | Visual Identity | Stationery | Social Media

CLIENT         Teletex
YEAR            2020
LOCATION    Argentina
SERVICES    Logo Design, Visual Identity, Stationery, Social Media


Teletex S.A. is a family business since 1983 has positioned itself as a leading company in the field of telecommunications, security systems, fiber optics, structured cabling and infrastructure in Argentina. Almost 40 years of experience distributing the leading brands in each category makes them a guarantee. Their premise is the satisfaction of their clients, based on the correct advice that best suits each need.​​​​​​​


teus.studio@gmail.com
2020  ___  Argentina




CONCEPT & CONSTRUCTION​​​​​​​

The developed logo is configured based on the Exo Soft typeface, a sans-serif typeface that enhances the values of innovation, efficiency, versatility and familiarity that we want to associate with the brand. The logo includes a symbol of a telecommunications tower integrated with the capital T with the objective of generating an immediate association with the category of telecommunications. On this page we can see the criteria that has been used while designing the logo so that it is perceived as coherent, consistent and balanced.


Teletex / Branding
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Teletex / Branding

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