Poke | Brand identity

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Poke restaurant: bowl of joy!
Tampere, Finland

Tasks
Brand Identity, Brand illustrations, Packaging design, Motion logo

About
Poké is a restaurant serving fresh and healthy Hawaiian poke bowls to the people of Tampere. "We like to describe it as a deconstructed sushi bowl!" the Poké team says.

In Poké they believe that good food starts with good ingredients and that healthy eating should be enjoyable and fun. Based on this concept, I created a visual identity in a fun and simple style.

Since the main ingredient in poke is seafood (fish), I decided to use it as a logo, combined with chopsticks.

Moreover, visitors of the restaurant can set up their own poke bowl. It was this idea that inspired me to create several illustrations of ingredients (tomatoes, pineapples, mangoes) that form poke to reflect this feature. I also created illustrations of people who swim in the sea, surf (surfing is a popular sport in Hawaii) and eat poke. Illustrations can be mixed just like Hawaiian poke!

#letspokeit