Global Challenges: Infant Mortality in the Bafatà Region
Challenge
This brief focuses on the global challenges identified within the seventeen Sustainable Development Goals (SDGs) that were adopted by all United Nations Member States in a global partnership. This Brief asked me to identify a challenge relating to one of the SDGs in one particular country and design a series of three sequential images to address/inform/raise awareness on this challenge.
Solution
Through background research and experimentation, I created this outcome to raise awareness of the global challenge of infant mortality in the Bafatà Region, which is located in Guinea-Bissau. Alongside the sequential images, I designed a campaign summary to promote and explain the project as well as some contextualising images to identify and show where the target audience (The Government) might see the posters.
Three Sequential Posters
Sketches and Development for the Posters
Campaign Summary
Details of the specific location, challenge, related SDGs, provider, and target audience for this brief can be found in this Campaign Summary that I designed.
Campaign Summary
Contextualising Images
To give a more realistic view of how the posters would reach the intended target audience, I created these contextualising images in locations where people of authority within The Government would see them.
Contextualising Images
Background Research
Below shows some of the research pages carried out to come out with the concept and fully developed and informed ideas on the specific place, related SDGs, country, client, and target audience.
