Window World Franchisee New Business Recruitment
Campaign - Infinity Marketing
Collaborated with creative director, copywriter, video production team, and web developers.
Infinity Marketing and Window World Corporate formed a partnership back in 2018. Since then, Infinity was able to partner with a couple Window World franchise owners and help them strategically create marketing plans that compliment Corporate's strategy while still accomplishing their goals at a local level.
Infinity felt confident, given the chance, we could help more Window World franchises maximize their marketing dollars with our expertise within their brand and industry. The obstacle was getting franchise owners to respond to our connection requests via email and phone.
As a creative solution, we decided to send them a high-impact direct mail piece that featured their brand assets, our brand story, and an embedded video on why they should connect with us on their marketing strategy.
Because Window World does exterior remodeling (not just windows), I was able to use their photo library and pull an image that would be familiar to the owners. This allowed us to show immediate brand expertise.
I also loved working with the team to find a gate fold video brochure so the creative and physical piece would compliment one another. It was really satisfying knowing that the owner got the experience of opening "french doors" into a living room setting.
I knew the package the video brochure would be delivered in was just as important as the piece itself. My goal was to make the box fun, impossible to ignore, and make sure the exterior design and its contents worked together as a whole. Since this was an internal initiative, I also needed to keep the hard cost low. To bring the project full-circle, I gave one more nod to their business by sketching the brochure's living room from the outside of a window.
The landing page design was meant to be very simple. The ultimate goal was to have the franchisee owner submit a contact form, but we also wanted to keep them on the page with more information on Infinity and our expertise if they weren't ready to commit to a conversation quite yet.
