The Client
Firstly, what is the goal of the client, and what is their product or service.
The Whisky Kit aspires to be the ultimate gift for whiskey enthusiasts across the country. Gifts sets include tumblers, stainless steel cubes, and other accessories assembled in a handcrafted, wooden box.
Whatever the situation, when you raise that glass to celebrate the new year, a job promotion, or a night out on the town, be sure the The Whisky Kit is close by.
The Gig
Items to Consider:
Moreover, the initial guidance called for a ‘clean’, simple wordmark for a stamp on the exterior of a handcrafted, wooden box, and the use of a rugged font is ideal.
• Positioning of wordmark; centered or left-justified
• Distressed or solid font style (used as a stamp)
• Stacking the wordmark; padding
• The addition of art for packaging or web design
Initial Concepts
Post Discovery Meeting
The Deliverables
In conclusion, The Whisky Kit received copies of all design files and finished logos from the brand development:
• Design Files (.ai, .indd)
• Vectored art (.ai, .eps)
• Web Images (.jpg, .png)
• Product mock up (.psd)
