Downstream is a collaboration between Justin Smith, Philippe Cambie, and Sasha Verhage. The project, wine, and sensibility bridge the best of California Central Coast and France’s Southern Rhone region. The bottle label artwork, by Joe Kalionzes, was our starting point for the rest of the packaging. We created the water pattern that is embossed and burned into the box set, as well as, the insert artwork that will change every year.