Tide "Magttraction" Campaign
Tide Dirt Magnets "Magttraction" Campaign


To promote Tide's magical new property called 'Dirt Magnets' we created a series of press ads titled Tide "Magttraction".

Thiscampaign was strategically placed in center-spreads of most-readmagazines. The campaign depicted individuals with stains on theirclothes and an orange tab, right next to the stain, which read 'Pull'.
Thisinteractive magazine campaign was successfully executed with the helpof a magnetized sample pack and iron-filings. Deftly placed onappropriate visuals, these coloured iron-fillings aptly represented thestains. So simply by pulling the orange tab the reader would magicallyremove the stain fittingly showing Tide's prowess.

This simpleinteraction between the reader and the ads saw a very favorableresponse as they witnessed first hand the power of Tide's Dirt Magnets.
The Tide Dirt Magnets "Magttraction" Campaign
Center-fold magazine ad for Tide Dirt Magnets titled "Coffee".
Center-fold magazine ad for Tide Dirt Magnets titled "Egg".
Center-fold magazine ad for Tide Dirt Magnets titled "Ink".
Center-fold magazine ad for Tide Dirt Magnets titled "Ketchup".
The Tide Magttraction Campaign as showcased in 'The Work' 2010.
Tide "Magttraction" Campaign
34
1335
1
Published:

Tide "Magttraction" Campaign

National Creative Director: KV Sridhar Creative Director: Amod Dani Copywriter: Amod Dani Art Director: Sadanand Narvekar Assoc. Vice President: Read more
34
1335
1
Published:

Tools

Adobe Photoshop
Adobe Illustrator
Copyright Info

Attribution, Non-commercial, No Derivatives

Read More