During the late 1990s, the “Four Heavenly Kings”, namely Jacky Cheung, Andy Lau, Aaron Kwok and Leon Lai dominated music and coverage in magazines, TV, advertisements and cinema in Hong Kong. Inspired by the idea we created the 4 heavenly beauties of Singapore: Our Aunties! 
 
Our project pays homage to the forgotten ladies of yesteryear, those who toiled and raised the present generation by the sweat of their brow. It features Singapore’s 4 most iconic female characters: the Kopi Auntie, the Tissue Aunty, the Saman Aunty and the Newspaper Aunty, our very own superwomen!
 
The inspiration of the project comes from our eccentric and eclectic south-eastern colloquialism, which forms an essential and unforgettable part of Singapore for its locals as well as tourists. In Singapore, the word “auntie” does not merely refer to a relative, but also describes a middle-aged woman who lives in the heartlands and is somewhat old-fashioned. The adored Singaporean aunties are hard to miss; they’re found in every nook and cranny of the streets. The label is commonly used to call any woman in their mid-thirties and above, be it on relatives or strangers. 
 
The copywriting is derived from the humourous fridge magnets commonly found in the streets of Hong Kong.
These souvenirs are popular keepsakes for visiting Singaporeans. The accompanying english is loosely translated,often to hilarious extents. An example would be “You are my love my angle(sic), don’t treat me like potato”.