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    Digital Strategy Idea for Pantene Digital Toolkit
    Published:
OBJECTIVE

Extend our target audience’s exposure to, and heighten their engagement, with the holistic communication message of Pantene, through a participatory activity that feels relevant to and partof their day-to-day life, from search to sharing.
 
 
INSIGHT

Beauty problems, beauty embarrassments and beauty-solution searches all happen quite individually and privately online. But the very opposite is true of beauty discoveries. When our women think they’ve
hit upon a personal or little-known beauty discovery they will proudly share publicly with friends. When they read a friend’s beauty discovery they’re also more receptive to the information. When they stumble upon a beauty discovery from a brand/celebrity/website that resonates with them or would be useful to a friend, they’re quick to post and share it.
 
FACEBOOK APPS
 
EBOOK
 
 
 
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