We developed Pulse's first e-commerce site for Dirt Devil. On a tight budget, we needed to drive traffic for the launch so our solution was a short viral film with added PR support.
The film went viral and made it on the The Daily Mail's best virals, slap bang in the middle of our target audience.
A viral isn't officially a viral unless it's had 15,000 views. The last time I checked it was closing in on 150,000.