Wallonia.be
Featured In
Graphic Design
 
 
 
Place Branding of  Wallonia ( Belgium )
 
initied by The Walloon Government through AWEX ( Wallonia Export / Investment ) 
and WBI ( Wallonia Brussels International )
 
.........
 
Development of a graphic identity for and with the agency VO communication ( Brussels )
 
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The origins of the project 
 
Walloon Government has initiated a project to create a new brand for Wallonia. 
To do this, a study was conducted by the agency McKinsey & Company
has highlighted the foundational elements of the new branding strategy for Wallonia.
These building blocks, building pillars positioning Wallonia (its DNA),
intended to affirm the fact that Wallonia is a region open to the world.
 
 
 
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the matrix
a logotype
 
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             DIFFERENTIATOR                                  COMPONENTS                                                  SYMBOL
                      ELEMENT
 
 
             
 
 
               initial uncommon                                        5 key points                                             5 dots  = Wallonia 
 
 
 
 
 
 
 
 
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impact / lisibility
 
 
 
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the inspiration
a baseline
 
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the language
an algorithmic system
 
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5 dots  ( Wallonia ) 
into a raster  ( The World )
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aura
 
33 dots
connected by the diffusion
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possibilities of different dynamic axes around symbol "W"
 
 
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illimited color combinations
 
 
 
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layers of contrasts & transparencies
 
 
 
 
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exploration
 
 
 
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the spirit
4 auras for wallonia.be
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graphic univers
 
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© Wallonia.be
 
 
 
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Edition + Art direction
 
Pascal Broze ( reporters.be )
Productions du Dragon s.a. / Google
special thanks to Sang-hoon Degeimbre ( photo below )
 
 
 
 
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advertising canevas
 
 
 
 
 
 
 
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Director : Christophe Dumoulin / Production : Kaos Films
Motion design: Kaos Films - Boris Wilmot / Musique: Girls in Hawaii – Some Groove
 
 
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adoption of graphic grammar
2 exemples of walloon institutions
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AWEX 
wallonia export investment
 
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step 02 / aura
 
 
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step 03 / specific graphic univers
 
 
 
 
 
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CGT 
wallonia tourism
 
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Client
Walloon Government
AWEX + WBI
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Agency
VO communication
.
© photos
reporters.be
.
Films production
Kaos Films
.
 
 
 
Thanks to
 
Patrick Parmentier, Jacques Jadoul, Michel Huvenne, Patrick Lauber, Didier Vanden Brande,
Marie Ledru, Didier Tellier, Alice Delacoix, Christel Leentjens, Franco Dragone,
Pascal Broze, Sang-hoon Degeimbre, Laurent Cliquet, Hubert Canart, Joelle Cerfontaine,
Catherine Langue, Daniel Danloy for your trust, enthousiasm and your heart.
 
 
 
 
 
 
 
 
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Wallonia.be
663
9802
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Published:

Wallonia.be

A special and emotional work for me : I won ( with the agency VO communication ) the place branding for my region. My target : the development Read More
663
9802
72
Published:

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Adobe InDesign
Adobe Photoshop
Adobe Illustrator
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Attribution, Non-commercial, No Derivatives

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