Some context
A triathlon club in Poltava, Ukraine, approached us for a complete branding cycle — from naming to corporate identity to sportswear. Our team brainstormed and decided on the name Gorynych, inspired by a legendary Ukrainian three-headed fire-breathing dragon that once resided near the Goryn' river in the northern part of Ukraine. Although the old Gorynych was known to be a fierce creature, our modern-day Gorynych is a friendly, energetic, and pro-sport entity. Each of Gorynych's heads is responsible for a different kind of sport in triathlon, including running, cycling, and swimming. To pay homage to the dragon's skin color and fiery breath, we selected black and warm yellow as the brand's colors.
Unfortunately, due to the ongoing war, we have not been able to complete the project entirely. Nonetheless, the club remains active and their collection of branded materials continues to grow gradually. We hope that one day we can finally finish this project and provide them with a complete brand book.
Art-Director — Georgiy Yeromin
Fonts — Serhii Makarenko
Logotype — Roman Hnydin
Misc — Yevheniia Kremen
