The package design intends to modernize this affordable brand and make it more attractive. The simple and dynamic design language hopes to create dynamic and positive perception.

The package design intends to modernize this affordable brand and to make it more attractive. The simple, basic and asymmetric neck structure enriches the design and adds a fast and dynamic touch. The design widens towards the bottom to assure that it will stand and will not fall over when using. The form resembling a “check” icon highlights the cap in order to create a positive consumer perception. The language used on the label prioritizes using clear and understandable style; the variety of visuals used on the label makes the product memorable, attractive and rather a cosmetic item.