Proposal for the international competition to create a logo and a payoff for the city of Bologna. This logo will be used to promote Bologna in Italy and in the rest of the world. In my proposal the logo and the payoff are combined as a pictogram that is recognisable to anyone regardless of language, culture or age.
The logo shape become a frame to display images of the city and its activities.
Some examples of advertising to promote Bologna abroad.
The logo can be used to create a custom "vocabolario" (vocabulary) by replacing the "BO" syllable