Hue Studio's profile

Scrub Lab

Hue Studio
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Active active wear brand identity branding Clothing medical scrub




Scrub Lab

Founded by a sister duo / lady bosses Linh and Van, a qualified and practising Registered Nurse in search for comfortable and stylish scrubs in the market but could not find anything that matched her standards. She eventually approached her sister, Linh, a qualified accountant with a flair for fashion and creativity, and asked if she could help design her some scrubs that fit and felt good and looked great. 

The logomark S has broad symbolic meaning, it is active, strong, confident and stylish. It also means 2 sisters when the logomark S in reversed. The logomark is bold and clear to be reproduced in small size and provides a point of difference and visibility in the medical wear space.​​​​​​​

Completed in 2020.
Active active wear brand identity branding Clothing medical scrub
Active active wear brand identity branding Clothing medical scrub
Active active wear brand identity branding Clothing medical scrub
Active active wear brand identity branding Clothing medical scrub
Active active wear brand identity branding Clothing medical scrub
Active active wear brand identity branding Clothing medical scrub
Active active wear brand identity branding Clothing medical scrub
Active active wear brand identity branding Clothing medical scrub
Active active wear brand identity branding Clothing medical scrub
Active active wear brand identity branding Clothing medical scrub
Active active wear brand identity branding Clothing medical scrub
Active active wear brand identity branding Clothing medical scrub
Active active wear brand identity branding Clothing medical scrub
Active active wear brand identity branding Clothing medical scrub
Active active wear brand identity branding Clothing medical scrub
Scrub Lab
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Hue Studio's profile

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Hue Studio's profile
Melbourne, Australia

Scrub Lab

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