Interactive Catalog for Empreinte Flagship

•

Empreinte, founded in 1946, is a luxury French lingerie brand sold worldwide.

THE CHALLENGE

To reinforce their reputation for understanding fit as well as beauty – and a sensitivity to personal taste and not just mass market appeal - Empreinte decided in late 2011 to open a flagship store in the heart of Paris: L’Atelier Lingerie. This store would immerse women in the world of Empreinte, giving them the ability to select lingerie, choose decorative elements and watch as their garments are prepared on site by professional seamstresses.

THE SOLUTION

IntuiLab worked with Empreinte to deliver a high definition, interactive digital presentation of available collections and design options. Intended to be used both for self-service and for assisted selling, this touchscreen solution includes the following features:

- Catalog browsing with filtering by collection, product selection and zoom
- Garment personalization via a drag-and-drop interactive designer
- Social media integration for sharing customized garments on Facebook

The application was built using the IntuiFace multitouch table software.

HARDWARE DECISION

A table form factor was selected to encourage in-store browsing and intimate customer/sales associate interactions.

THE RESULT

The first concept store was opened in Paris in May 2012. New store opening are planned for the coming months.

BENEFITS

Better relate the added value brought by Empreinte through garment personalization
Easy methods for browsing and customizing items while waiting for assistance
Exposing clients to the complete catalog
Facilitation of social media communication

PRODUCTS/SERVICES PROVIDED BY PARTNERS

IntuiLab worked on this project with Wincor Nixdorf, a system integrator, and Pyramid, a HW manufacturer.

For more information about the IntuiFace multi-touch software, visit www.intuilab.com