Nivea Men - 42K a range that is made for the runners.
We tied up with Runners and Marathoners for launching the range and also sent hampers rather a starter kit
We partnered with Kieren D’souza a well know name when it comes to Indian Marathoners for his “Triple Run Challenge”
Which was 126km non-stop marathon in Himalayas.
We also later partnered with Daniel Vaz who is a professional runner himself + a coach.
The product was a hit amongst runners and we kept them engaged with running advice and fitness related trivia from the experts.