Areas: Strategy, Illustration, Visual UI Design, Programming
Needs: Diversified Agency Services (DAS) needed a Web site that captured its personality. Its existing site, a bland mix of gray and beige, didn't convey what DAS does: help marketing firms collaborate with each other. The new site had to be more inviting.
Solution: I created a look to suggest warmth, approachability, and creativity. The background of sun-washed canvas makes the screen look warm and enticingly touchable; it also subtly references the creative artists in DAS' agencies. Painterly, semi-transparent dabs of color on the home page add yet more warmth. This design proved so popular that I was asked to adapt it for other DAS properties, including its graduate recruitment site.